About Us
Wingnut was founded in 2004 by two veteran agency creatives on a mission to flawlessly blend strategy and creative. This has become the signature element of the Wingnut Model. Our method is unique, but the result is always the same: hitting our client’s mark by pairing bulletproof strategy with sharp, dynamic creative.
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Over time, the Wingnut Model has been forged through hard work, careful precision and astute hiring practices. We are an experienced team of strategists, creatives, laughers, designers, writers, story-tellers, snackers, crime fighters, thinkers and enthusiasts all wholly dedicated to delivering on our work and furthering our clients’ objectives.

 

Whether we’re working on a global consumer brand or regional B2B, our approach does not waiver from the Wingnut Model. After all, we invented it.

Capabilitiestop
There’s something you need. Maybe it’s listed below, maybe it's not. Maybe it hasn’t even been invented yet. Either way, we have the experience and talent to help you achieve and surpass your goals.

 

Strategytop
  • Strategic Planning
  • Consumer and Industry Research
  • Brand Development
  • Heavy Lifting
  • Collaboration
Account Servicetop
  • Planning
  • Project Management
  • Media Planning
  • Tactic Measurement and Reporting
  • Public Relations
Creativetop
  • Branding
  • Copywriting
  • Art Direction
  • Design
  • Photography
  • Logo Design
  • Naming
  • Production
  • Illustration
  • Fresh thinking
Onlinetop
  • Websites
  • PPC
  • SEO
  • SEM
  • Full-Service Marketing Portal
  • Digital Asset Management System
Emerging Mediatop
  • Social Media
  • Guerilla
  • Mobile
Traditional Mediatop
  • Print
  • Collateral
  • Point of Sale
  • Direct Mail
  • Packaging
  • Customer Loyalty
Broadcasttop
  • TV
  • Short Video
  • Interactive
  • Radio
Leadership
Where to turn for sage advice, a good laugh or creative and strategic insight. And of course, free lunch.
John Arms. Partner, President.top
20-year agency veteran. Writer. Strategist. Paddler of canoes. Fisher of fish. Lover of nature. Father of three. He is our Papa Bear.
Greg Dutton. Partner, Creative Director.top
20-year agency veteran. Art Director. Family man. Vigilante of justice. Single malt scotch snob. Guarded pessimist. He is Stetson, and he agrees.
Our Clients
We're proud to call them our clients. We strive daily to bring the best possible marketing solutions to each and every one of them. Without them, we'd probably never leave our basements or garages.
Record Rack®top
Details: Highly nutritional feed to grow bigger deer and elk racks.

 

Tactics: Print, Retail Launch, Branding, TV, Web, In Store, Outdoor, Packaging, Direct Mail, Collateral, Tradeshows

Sportsman's Choice®top
Details: The national leader in big game, fish and gamebird nutrition.

 

Tactics: Print, Retail Launch, Branding, Website, In Store, Outdoor, Direct Mail, Collateral, Tradeshows

Lifeprint Healthtop
Details: A new revolution in senior healthcare.

 

Tactics: Print, Retail Launch, Branding, TV, Radio, Web, In Store, Outdoor, Packaging, Direct Mail, Collateral, Tradeshows

Smeadtop
Details: A well-organized organization specializing in keeping you organized.

 

Tactics: Web

Snip-itstop
Details: Kids haircuts with a side of imagination.

 

Tactics: Print, Retail Launch, Branding, Web, In Store, Packaging, Direct Mail

The College of St. Scholasticatop
Details: A Benedictine university in Minnesota with world-class learning opportunities.

 

Tactics: Print, Branding, TV, Radio, Web, Outdoor, Direct Mail, Collateral, Tradeshows

Wagners Garden Centerstop
Details: The hometown horticultural hot-spot, right here in Minneapolis.

 

Tactics: Print, Branding

ACCO Feeds®top
Details: Old McDonald had a farm, and on that farm he fed ACCO Feeds®.

 

Tactics: Print, Retail Launch, Web, Branding, Packaging

Best Buytop
Details: The electronics giant needed quality assurance. We brought it.

 

Tactics: In Store, Collateral

OptumHealthtop
Details: Healthcare met innovation. OptumHealth happened next.

 

Tactics: Web, Collateral